Simeon Moses’ transformation into a Master Pickup Artist was a long journey 28 years in the making.  After struggling for years with women throughout high school, college and beyond he began to give up on having women in his life. Luckily, fate stepped in and gave him the nudge he needed to make one of the most radical and amazing transformations in the pickup community. Thanks to VH1’s The Pickup Artist, Simeon got a one-month super intensive course in the Venusian Arts by the top pickup artists in the world Mystery, Matador, Lovedrop and their company’s coaches Knack and Hawaii (Stan Baldman).

Through his dedication towards self-transformation Simeon was awarded the title “Master Pickup Artist” and the medallion signifying this achievement. Since winning the show, $50,000 cash and the chance to further his training with Mystery and Matador, Simeon has flourished and continues the everlasting journey of improvements in the pickup arts.  Now he has chosen to give value to others by teaching the arts that have so dramatically transformed his life so that others may share in the enjoyment that pickup creates through the rigorous but rewarding journey that pickup artist training provides.

The reality is that 99 percent of men do not cold approach women.  Even if they do attempt cold approaches, they only are able to do so on occasion when they are drunk with liquid courage.  For the roughly 1 percent of men who do attempt to cold approach women, most are not very good at it or consistent.  This book is aimed at the 99 percent of men who meet women through conventional means and social circles.  It teaches men how to find the important people to connect with so you can build your social circle.  Simeon was able to build an amazing social circle by taking the principles he learned on the show and amplifying them.  His social circle consists of many young and attractive women.  In addition, he has forged connections with many people in his local area and that has grown his social circle to immense proportions.

A common thing that men hear from a women all of the time is “let’s just be friends.”  This is a phrase that most men dread and fear.  One of the most important things Simeon teaches in this book is how to avoid falling into this category.  He details how to avoid becoming just her friend and some ways to potentially reverse course if you are already in that category.